At the time of writing the new Google Buzz is not yet available in any of my accounts. I've had a lot of experience with, and somewhat of a fanboy of Google so I feel qualified to speak on this based on the videos I've seen online:

• Google have been pretty bad with social stuff in the past, they are aware of that, and wont be going into this without thinking it through very carefully.

• Filtering all the CRAP on Facebook is too hard. Farmville, Which Celebrity Do You Look Like, I joined the Group > "Facebook has too much crap going on...", yawn yawn yawn. One thing Google are the undisputed masters off is filtering out the crap and only giving you what YOU want. This will be their biggest strength.

• However - no Facebook integration is a real surprise to me. It's probably a clever tactic by Google though. Watch this space.

• Over the next few days you will hear: "It's shit", "I'm not using it - I don't see the point" and "I'm sticking with Facebook". These are the normal responses to a new product from your friends and you should ignore them.

• As with everything else Google have done it will not be perfect from the start. Gmail wasn't. Gtalk wasn't. It doesn't matter - If you don't like it now - come back in 6 months once they have massively improved it and just see.

• I suspect the real power in Buzz is going to be LOCATION LOCATION LOCATION. Chris Nixon has just published his timely thoughts on FourSquare and GoWalla. I think this will trump them both. Google know that in a few years there will be more people using the Internet mobile than on a PC or TV. To this end I'm going to make a prediction: