Chinese / Indian Take Away in Aberdeen? It's 1997 all over again.
"We should be flying around in space ships by now." That was a comment we always used to make back in early 2000 when companies insisted on using Fax as their prime means of communication. Sadly - it's still being uttered in late 2009.
Last night both myself and my friend independently tried to order a take away to be delivered.
I've been a bit fan of the pricey Eagle May for 9 years, but recently their customer service level has dropped significantly. When you are selling a commodity such as Asian food, especially in a large city, you simply cannot tell people "45 minutes", then take 1 HOUR AND 50 MINUTES! It was the second time they have badly let me down so now, despite loving their food, I have to go elsewhere.
I tried searching online for someone else but quickly gave up, which is where I hand this story over to my friend.
After hearing of the bad service from the Eagle May, he decided to go online to find something nice. Here's the important bit - he wasn't expecting to be able to order online [inexplicably that simple process seems to be reserved for the big pizza chains] Amazingly, almost without exception, the information online about Aberdeen take away is either none existent, or hopelessly out of date.
So - instead of moaning (not like me) - here is a simple plan for every take-away/delivery company in Aberdeen.
Before you blow another £100 on awful English-centric webshite or some crappy newspaper advertising....
- Register your domain name - £6-£10.
- Point your domain name at your blog (FREE)
- Fill your blog with... [it doesn't have to be 'designed' - just type it yourself up neatly and professionally] (FREE) :
- Your Menu - WITH prices
- Your Opening Hours (be honest please - if you wont deliver after 10.30 just say so)
- Your Specials - updated weekly at a minimum
- Your Address
- A google map for your location (FREE)
- Submit your site to the major search engines (FREE)
- Create your Google Places Page so you can be found easily (FREE)
- Create your entries in Qype, Yelp and similar review services (FREE)
- Update the website at least once a week - even if it's just to acknowledge the time of year (FREE)
Are you surprised? It's (nearly) all FREE! Therefore some takeaways [geddit?] Please belive...
YOU ARE SELLING A COMMODITY
YOU NEED TO BE ONLINE
THERE IS NO EXCUSE
IT IS NOT 1997
On a positive note, if you would like help setting all this us (and only if you are prepared to update your information weekly) please get in touch.
Comments [4]